素食度
视觉设计（视觉表现）、气氛调节
品牌以「轻度中国文化×现代品牌」为核心，通过提取中国饮食文化中顺应时令、留白克制、温和表达的精神内涵，并将其转化为现代视觉语言，避免对传统符号的直接使用，使品牌在保持清新、简约、现代气质的同时，具备自然的文化扎根。
Vegan temperature is a modern lifestyle-oriented vegetarian restaurant brand that aims to provide contemporary urbanites with a light, comfortable and sustainable eating choice. The brand does not emphasize the position attributes of vegetarianism, but focuses on the“Degree” of diet, and makes vegetarianism return to daily life itself through restraint, balance and compliance.
The brand takes“Light Chinese culture × modern brand” as the core, by extracting the spiritual connotation of seasonality, blank restraint and gentle expression in Chinese food culture, and transforming it into modern visual language, avoid the direct use of traditional symbols, so that the brand in maintaining fresh, simple, modern temperament at the same time, with a natural cultural roots.